Celebrating their new made-to-order driving shoe service for men, Salvatore Ferragamo has launched their online Ferragamo Escape campaign today as the second installment of their online series “A Man’s Story.”
Featuring a few known faces like, race car driver Mathias Lauda, SoundCloud cofounder Alexander Ljung and photographer Johannes Huebl, the campaign is already off to a hot start. All of the men for this campaign were photographed in Tuscany wearing the personalized driving shoe, which is projected to be the campaigns leading best seller.
The first installment of Ferragamo’s #ManStory campaign featured celebrities including rapper A$AP Rocky, actor Douglas Booth, New York Rangers goaltender Henrik Lundqvist and New York-based photographer Ryan McGinley, making this second installment both more anticipated and style oriented.
-Images via WWD.com