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shermanpreston, fashion; agriodimas; new york
Worldwide, the season for men’s fashion presentations sweep rampant as brands claw at the chance of being the label to hit the style hammer on the nail. Everyone from Thom Browne to Public School cramp the likes of celebrities, editors, columnists and stylists into their showroom halls to unveil the upcoming season’s looks. Even “stream of consciousness” producer, turned rapper, turned designer, Kanye West, unveiled his interesting second collaboration with French brand A.P.C. to a room full of taste-makers. With all that going on in the fashion realm, New York based design duo Sherman Joseph and Preston Williams seem unshaped as they prepare to debut their SHERMAИ|PRESTOИ label to a select few.
“It’s about taste, not trend” says Preston Williams. For the last 3 years, the duo has worked meticulously to curate a contemporary tailored brand conceptualized for the metropolitan man. With each step forward, Sherman and Preston firmly plant their feet in the turf, solidifying themselves as future leaders in menswear. The key to the emergence of SHERMAИ|PRESTOИ has been the brand’s willingness to stick to the core of what makes them special; outstanding fits and attention to detail. As trends come and go, they’ve courageously stood unruffled, focusing more on the needs of their contemporary consumer. “Knowing your brand is knowing your customer. Gentleman appreciate SHERMAИ|PRESTOИ for the brand’s wardrobe enriching designs paired with smart tailoring,” says Sherman Joseph. When most fashionable men already possess a great blazer and slim fitting shirt, SHERMAИ|PRESTOИ strives to introduce staple pieces that are not only fashion forward, but also durable and marginally affordable. Recently reaching the radar of some key industry veterans, the best from the brand maybe yet to come. “Our Autumn Winter 2014 capsule is our best work to date. We can’t wait to show the world what we have to offer!”
-Chanel Mack
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