Sneakah Boutique X Cross Colours Announce #beedope Capsule Collection
Sneakah Boutique, the online destination for the latest in one-of-a-kind fashion items with a retro feel, has teamed up with iconic street wear brand Cross Colours for a co-designed capsule collection, which will be sold exclusively on SneakahBoutique.com.
Launched in September 2013, Sneakah Boutique began as an online store exclusively for collectible sneakers but quickly evolved into a true lifestyle portal, with products now ranging from collectible footwear, to accessories and apparel. Sneakah Boutique now offers a full range of staple street wear, retro and skateboard brands and has teamed up with Cross Colours in time for Back-to-School.
“After bumping into Carl Jones (Founder of Cross Colours) at the Agenda NYC show and looking at the newly designed Cross Colours collection, it made sense, aesthetically, to partner with the brand,” said Sneakah Boutique founder Nailah Wright. “Over several months and countless conversations, they took notice to how SB publically plugged and promoted our brand. And they, too, loved the modernized vigor and creative approach of the Sneakah Boutique movement. As a result, we decided to leverage both of our brands to create something unique and exclusive for the SB customer.”
“Partnerships and collaborations are very important to a thriving brand,” continued Wright.” Maintaining a cutting-edge image, while building solid industry relationships, is imperative our brand awareness and success. Today’s brands of influence show unity by establishing unique partnerships and “bridging the gap” to capitalize on multiple audiences. Our tagline at SB is Retro with a Modern Twist and Cross Colours directly helps indemnify that message.”
The #BEEDOPE campaign, conceptualized by the Sneakah Boutique team, encourages individuals to bring out their inner celebrity and utilize their talents and gifts to empower, impact and influence others. The #BEEDOPE campaign is a radiating message that harnesses the power of fashion, positive self-esteem and unique creativity. #BEEDOPE conveys the message that ‘boundaries are limitless and success is already guaranteed.’