Since the announcement of Apple Music, there has been much speculation on how Spotify plans to keep the lead on the market of music streaming. Apple, undoubtedly one of the biggest names in the tech industry today, the biggest competitor the company has seen yet. If anyone were to dethrone them, Apple has both the name recognition and the install base to do so.
But Spotify founder and CEO Daniel Ek clearly doesn’t feel the same way industry analysts feel. The 32-year-old Swedish entrepreneur took to twitter to respond. His tweet, although very simple, summed up his thoughts pretty succinctly.
“Oh ok,” he wrote.
The tweet reached over 2,000 retweets and 1,000 favorites within minutes. The tweet has since been deleted instead replaced three retweets, two sources questioning Apple’s new service and a third with a link to an interview conducted yesterday with Musically.com.
“Almost all internet companies are competing against both Apple and Google in some vertical,” Ek stated in the interview. “That’s pretty normal. Yes, they have a lot of money, but what’s interesting about the world of the internet is that money doesn’t really translate into a very natural success.”
He attributed the success of other software service’s resiliency despite Apple’s attempt to compete with them.
“Dropbox is still doing very well despite Apple’s iCloud or Google Drive or Microsoft’s SkyDrive.” he continued. “Evernote is doing very well despite Notes existing on every iPhone. And our success is that this is our business: we don’t really do anything else other than selling music, so we’re the most aligned with the music industry.”
Before starting Spotify in 2008, Ek held many positions in the tech industry, most notably the position of CEO of popular bit torrent program uTorrent.
As of this January 2015, Spotify has 60 million users, 15 million of which are monthly paying customers. Apple Music is expected to launch June 30.