Street Style Enters New Platform With Mobile App WEAR
If you enjoy taking photos of your outfits, chances are you’ve dabbled in a bit of street style action. Today street style has become a means for people to express themselves in the clothes they feel best represent their sense of creativity with their distinct selection of clothing. This freedom is important and special because it’s the extent of a person’s identity; choosing what they want wear vs. what they are following in trends, magazines, or even off the runway.
The realm of street style has become a catalytic to fashion in that it’s a real time documentation of what people are doing stylistically with the clothes and brands they wear throughout their lives. Stories can be extracted across the many different perspectives and lifestyles, and because of these different perspective, we’re are able to get a sense of diversity, and inspiration.
Looking to expand these inspirational perspectives on style with the launch of a mobile app is none other than Yusaku Maezawa, founder and president of Start Today, the operator of Zozotown, a leading online platform for men’s contemporary fashion and streetwear.
With the launch of the app WEAR, users are able to share hash-tagged photos of their outfits within the community, for a chance to be voted and featured as the most popular look on the mobile app. The way it works is that users first create a free account, where they can post a photo chosen from their library. The app gives users a few options to edit and crop the image before posting. Much like Instagram, the app allows users to tag the brands of the items they are wearing for other user to see and shop. WEAR embraces its community by featuring the most popular posted photos.
The easily usable app creates a platform for style enthusiasts to share their sense of style while getting inspiration from others in the community. The app has over 7 million downloads and growing. Head over to the play store, or app store to download the app today.
You’re journey through style is only a post away.