With a new season starting to fall upon us, it is time to start thinking about the unavoidable; the cold weather! That means it will soon be time to pull out the coats. But things have really shifted in the coat fashion market. Ten years ago, there were distinct coat trends like a military inspired coat, or a 60s car coat. But now all bets are off.
Many brands have realized that coats are pretty costly, and the average buyer is not willing to spend their hard earned cash on a coat that won’t be considered “cool” the next year. Now when it comes to coat trends, it’s not about what you wear, but about how you wear it. The latest style to wear your coat in is to zip your coat up halfway, then peel the top half off your shoulders, but still hold the coat in place. If you think this sounds silly, then you’re thinking correctly.
This trend has emerged from Demna Gvasalia, the designer behind Vetements. The trend for “shoulder disrobing” got its biggest showcase at the Fall/Winter Balenciaga show, for which Gvasalia also designs, and this month Vogue has decreed it the only acceptable way to wear one’s winter coat. Now that the Fashion Bible of Vogue has spoken, it is time to listen, so go get yourself a new winter coat, and pull it off your shoulders!