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The Meaning Behind The Life Ride #TheLifeRide6

theliferide

Kiehl’s Since 1851’s journey with amfAR, The Foundation for AIDS Research on the 6th annual Kiehl’s LifeRide for amfAR, a 12-day, multi-stop charity motorcycle journey aimed to raise awareness and funds to support cure-focused HIV research is almost over and we thought we would shed some light on the cause. This year’s Kiehl’s LifeRide for amfAR, beginning in Denver and ending in San Diego, will maintain the brand’s spirit of adventure and commitment to amfAR’s cause in finding a cure for HIV/AIDS. Rallying at 10 retail stores along the route, Kiehl’s will donate a total of $150,000 over the course of the ride. At each stop, the public will be invited to meet the celebrity riders, learn more about amfAR and contribute to the non-profit.  Chris Salgardo, President, Kiehl’s USA and Kevin Robert Frost, CEO, amfAR will lead celebrity riders that include:

 

In celebration of LifeRide, every customer who visits one of these stores on the event day will receive a 15% discount on all purchases, with the exception of charitable products and value sets. Kiehl’s will donate that 15% to amfAR, up to $115,000. (Each stop store will also offer the fundraising discount on two additional days, either the two before or after the stop; contact each stop store for details.)

·         Kiehl’s will also offer a nationwide fundraising discount of 15% off all purchases with the exception of charitable products and value sets at remaining Kiehl’s retail stores nationwide and Kiehls.com, Aug. 15 through Aug. 17. Kiehl’s will donate that 15% difference to amfAR, up to the $115,000 total donation.

·         Kiehl’s customers nationwide can join the fight against HIV/AIDS through the purchase of Kiehl’s Limited Edition Ultimate Strength Hand Salve, a jumbo-size of the brand’s classic formula. 100% of net profits from the sale of this product, up to $25,000, will benefit amfAR. The Limited Edition Ultimate Strength Hand Salve is adorned with a red cap and will be available for $28.50 at all Kiehl’s retail stores, Kiehls.com and specialty store partners nationwide.

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