KISS frontman Paul Stanley is adding his name to the list of celebrities making lifestyle brands. Showing off more than his extreme rocker capabilities and tongue, this rockstar is making his way into the fashion industry.
The rocker has partnered with branding agency Epic Rights, which will develop his new Paul Stanley: Royals and Rebels brand through a licensing program. The line will include men’s fashion apparel, footwear, accessories, home décor, food, spirits, cookware and more.According to Stanley, the line will embody “the elegance of royals and the attitude of rebels.”
“If that were the point, I wouldn’t even bother doing it,” he said. “What am I going to do? Make jackets with bat wings? Am I going to include a makeup kit? KISS is a fragment of who I am and what I chose to create.”
Licensed partner Dell Furano expects the collection to hit big-box retailers, around Spring 2016.
-Feature Credit WWD.com