Aside from his Between The Sheets tour with Chris Brown and set to appear as a special guest on Nicki Minaj’s upcoming tour in Europe. Trey Songz is now expanding his brand into the liquor business by partnering with SX Liquors said Vibe.com
In a press conference in New York last week, Trigga announced that he will become the face of SX Liquors, a brand of Latin liquor bottles containing tequila, rum and vodka that’s been around since April 2011 said Vibe.com. SX Liquors CEO David Knight was also alongside Songz. Knight has been working with him for a year now and the inspiration behind the bottle was his wife wanting to tailor drinks to a specific gender.
According to Knight, although only being around for three and a half years, the brand has won medals in tasting, designs and it’s breaking records. Wanting to have SX Liquors reach further heights nationally and internationally, they chose Trey Songz to give them that extra push.
We needed to find the best person on the planet that could help us market, not only from a collaboration of ideas, but also the ability to take it to the people and when we were introduced to Trey Songz and his amazing following, especially for females, it was just the perfect fit.
The liquor was featured in Trey’s new single “Slow Motion” where he’s pouring a glass for him and his girl. The single will appear on his forthcoming LP Trigga Reloaded slated for release on April 14. The brand is defined as sexy and fun. Songz was introduced to the idea by his management team and was fascinated by the shape of the bottle, which has a curvaceous figure.
At first, I was very interested in the bottle, the bottle is unlike anything I’ve ever seen and if you really pay close attention, its like a lady’s legs crossed, which…represents sexy but classy at the same time. said Songz
According to Vibe, Songz revealed that he would usually have eight bottles of Cha Cha Cha, one of the liquor names, with him that will be gone by the end of the night. Part of his marketing strategy is to bring the bottle with him on tour.
You will see SX everywhere I go. It will be used as a tool…If you want Trey Songz, you got to have SX.
Check out Trey Songz single “Slow Motion” where SX Liquors was featured below.