Versace has chosen singer Zayn Malik to be the next collaborator for the brand’s Versus Versace line. Zayn will create a capsule collection of men’s and women’s clothing, and will star in the next two Versus campaigns.
Designer for the brand, Donetella Versace told to the New York Times that she was “not exactly a fan of [One Direction],” but she was impressed by Zayn after meeting him through his model girlfriend, Gigi Hadid.
She also spoke on why she picked Zayn for the job. “Versus is everything that the Versace line is not. It is loud, it is rebellious—I don’t want shoppers buying both from Versus and Versace. The houses have different souls,” Donatella said. “I wanted Zayn Ray Ban Outlet because he can help me talk to his followers. I want to listen to their language. I want to learn more about them, what they think and what they like. They are a new generation that without working with someone like Zayn, I will never reach.”
First images of the Zayn X Versus should be arriving next spring, with the line dropping in May 2017.