VFILES is set to open Mercedes Benz Fashion Week, on February 11th. Kicking the show off with its 4th installment of VFILES MADE FASHION, the multi-faceted fashion company decided to switch things up a bit. For this show, VFILES will be showcasing the designs and creative mastery of some of the industry’s freshest artisans. Hand picked from VFILES online community, a series of designers, stylists, hair gurus, makeup artists and even models have been chosen to cover all aspects of the fashion show production.
For the selection process, each artisans submission was carefully reviewed by the VFILES editorial team and some industry “big name” mentors like; Mel Ottenberg, celebrity stylist & fashion director of 032C, world-renowned makeup master James Kaliardos, VOGUE’s former editor & brand consultant, Candy Pratts Price, and finally the Editor-In-Chief of Style.com, Dirl Standen. The team’s final decision was based off of each designers vision, relevance and their likelihood to sell within the fashion industry. After reviewing hundreds of submissions, the four chose elite include; Ximon Lee, DI$COUNT UNIVERSE,Andrea Jiapei Li, and Julia Seemann.