Home / Style  / Fashion  / The Weeknd X PUMA

The Weeknd X PUMA

weeknd

The Weeknd and Puma are set to release the singer’s first signature shoe, the Parallel, on August 24th for $220. The shoe features a thick sole and a boot-like structure.

 

Puma’s Global Director of Brand Marketing, Adam Petrick, said on The Weeknd’s shoe “(it’s) neither over-the-top nor unattainable.” Instead of going the technical/innovation route, Puma and The Weeknd are opting for more classic styling and materials as made evident by the suede/leather materials, the ankle-high lacing, and extremely minimal aesthetic. This formula of keeping things simple with a signature touch has proven to be wildly successful for Rihanna’s FENTY line with Puma.

 

KITH and Barney’s New York will release the Puma XO Parallel in white on August 24th.

Instagram: saint.terence

Review overview
NO COMMENTS

POST A COMMENT