Home / Women  / Bombshell  / THE WOMAN BEHIND THE BRAND: ELLIE HAYES 5 PANEL CAPS

THE WOMAN BEHIND THE BRAND: ELLIE HAYES 5 PANEL CAPS

ELLIE HAYES 5 PANEL CAPS

THE CALIFORNIA CULTURE

 

tiff-7004-670x446 robl4685-670x446tiff-7003-670x446

 

 

 

In less than 2 years, Ellie Hayes caps have grown to be one of the hottest 5 panel cap brands on the fashion scene!

Recognized for its unique patterns, bright colors, and the ability to add an extra flare to any wardrobe, it’s no surprise to see this brand have such a hit amongst many 5 panel caps connoisseurs!

Bombshell staff was able to catch up with CEO and Founder, Tiffany Turner to talk about how the brand started and where she plans to take it in the future.

 

 

– What is the meaning or significance behind the name Ellie Hayes?

Both of my parents grew up in the south (Dad – Louisiana and Mom – Tennessee) and

both of my grandfathers were sharecroppers. My parents left their humble beginnings by

entering the military. And in result my sisters and I had a wonderful upbringing. I believe

in celebrating my past and saying thank you.

My goal in life is to accomplish as much as my parents/grandparents have, give back and

say thank you.

Therefore, I named my business after my grandparents. I combined the names of all 4 of

my grandparents and came up with “Ellie Hayes”.

 

 

– Why did you choose to build a brand around 5 panel caps?

I love fashion and wanted to express my personality through a form of fashion. I

contemplated a variety of options, however in the end I decided to focus on 5-Panel

Caps. 5 Panel Caps are perfect because I am able to hand pick the fabric for each cap,

put crazy colors/patterns together, and tell the manufacturer exactly how I want each cap

to look. There is so much you can do with a 5 Panel Cap; I was instantly inspired by the

possibilities.

 

 

– What is your aesthetic for the brand?

Ellie Hayes represents who I am. I was always the girl who never matched, but was

still considered best dressed. I love to put different colors and patterns together. I love

standing out in a room and having on the loudest outfit. (Not over the top, but just right)

I am currently studying public health in graduate school. Ellie Hayes takes a percentage

of each cap sold and donates it to a World Help Organization, Clinics of Hope. There

is a dire need for medical clinics in sub-Saharan Africa. These clinics provide residents

with preventative and life-saving treatments. I also believe in living a healthy and active

lifestyle. One of my favorite things to do is to visit the beach. Participating in outdoor

activities will help one feel good, enjoy a happier/longer life and in thus improve his/her

health.

My caps are for customers who love to stand out! For patrons who enjoy the outdoors and

express themselves through art. (Skate, Surf, Snowboard, Hike, Swim, Run, Bike, Paint,

Sing, Rap, Dance, Write, Fashion, Travel and Etc.) This customer is also looking for that

perfect 5-Panel Cap which expresses their bright, unrestricted, creative and free-spirited

personality.

 

 

-What separates this brand of 5 panel caps from the brands that already exist?

A. My caps are all make in America, I use an American manufacturer. I use local shops

in California for all my printing, packaging, graphic design, and fabric needs. When it

comes to Ellie Hayes, everything is made and done in America.

B. Each cap I design has a meaning. I don’t just do what’s popular; instead I do what I

feel and live by my own rules. For example, “Red Crab” represents my father because

he grew up in New Orleans where they eat a lot of seafood. I can’t remember a holiday

without seafood; crab, crawfish, shrimp. Each cap has meaning to me; I will always

design caps by what’s important to me and not by what others feel is fashionable.

C. All my caps are bright and stand out. I don’t just rely on blacks and browns; I want

each cap to be noticed.

 

– How long has this brand been operating?

I launched our website on June 31st

6. Where can consumers purchase the brand? (Other than the Ellie Hayes website, I

know I first found out about this brand with karma loop)

www.EllieHayesCaps.com

Karmaloop

Etsy

 

– How were you able to get Karmaloop to sell your brand?

During the 1st

my website. They loved my caps and we were on their website the next month.

 

-What does the future hold for the Ellie Hayes brand?

I will have a beanie and T-Shirt out soon.

I have a new cap in production now and will have an end of Spring and Summer

collection coming out in May.

Being a new brand, I have been shown a lot of love and I am beyond thankful. My

number one goal is to get into Urban Outfitters and I think I am well on my way.

2013

month of business, I sent Karmaloop an email and asked them to check out

 

GET MORE ELLIE HAYES HERE

 

200-120
210-260
200-310
SY0-401
810-403
300-320
400-101
70-533
N10-006
MB2-707
210-060
400-201
350-018
ADM-201
CISSP
1Z0-060
400-051
300-075
MB2-704
100-101
9L0-012
642-999
300-115
MB5-705
70-461
1V0-601
300-206
352-001
70-486
300-135
NS0-157
PR000041
300-101
70-346
CCA-500
70-480
300-208
70-462
EX200
1Z0-803
EX300
ICBB
1Z0-808
AWS-SYSOPS
1Z0-434
300-070
CAS-002
220-801
SSCP
PMP
642-997
70-410
101-400
ITILFND
AX0-100
2V0-621
102-400
101
1Z0-067
220-802
70-463
C_TAW12_731
70-494
CISM
700-501
NSE4
NSE7
70-483
70-488
200-120
210-260
200-310
SY0-401
810-403
300-320
400-101
70-533
N10-006
MB2-707
210-060
400-201
350-018
ADM-201
CISSP
1Z0-060
400-051
300-075
MB2-704
100-101
9L0-012
642-999
300-115
MB5-705
70-461
1V0-601
300-206
352-001
70-486
300-135
NS0-157
PR000041
300-101
70-346
CCA-500
70-480
300-208
70-462
EX200
1Z0-803
EX300

Ebony Allison attended The Art Institute of Atlanta where she studied Fashion/Retail Management. She is currently the Fashion Editor for Bombshell by Bleu. Follow her @ebonyaalayah

Review overview
NO COMMENTS

POST A COMMENT