ELLIE HAYES 5 PANEL CAPS
THE CALIFORNIA CULTURE
In less than 2 years, Ellie Hayes caps have grown to be one of the hottest 5 panel cap brands on the fashion scene!
Recognized for its unique patterns, bright colors, and the ability to add an extra flare to any wardrobe, it’s no surprise to see this brand have such a hit amongst many 5 panel caps connoisseurs!
Bombshell staff was able to catch up with CEO and Founder, Tiffany Turner to talk about how the brand started and where she plans to take it in the future.
– What is the meaning or significance behind the name Ellie Hayes?
Both of my parents grew up in the south (Dad – Louisiana and Mom – Tennessee) and
both of my grandfathers were sharecroppers. My parents left their humble beginnings by
entering the military. And in result my sisters and I had a wonderful upbringing. I believe
in celebrating my past and saying thank you.
My goal in life is to accomplish as much as my parents/grandparents have, give back and
say thank you.
Therefore, I named my business after my grandparents. I combined the names of all 4 of
my grandparents and came up with “Ellie Hayes”.
– Why did you choose to build a brand around 5 panel caps?
I love fashion and wanted to express my personality through a form of fashion. I
contemplated a variety of options, however in the end I decided to focus on 5-Panel
Caps. 5 Panel Caps are perfect because I am able to hand pick the fabric for each cap,
put crazy colors/patterns together, and tell the manufacturer exactly how I want each cap
to look. There is so much you can do with a 5 Panel Cap; I was instantly inspired by the
– What is your aesthetic for the brand?
Ellie Hayes represents who I am. I was always the girl who never matched, but was
still considered best dressed. I love to put different colors and patterns together. I love
standing out in a room and having on the loudest outfit. (Not over the top, but just right)
I am currently studying public health in graduate school. Ellie Hayes takes a percentage
of each cap sold and donates it to a World Help Organization, Clinics of Hope. There
is a dire need for medical clinics in sub-Saharan Africa. These clinics provide residents
with preventative and life-saving treatments. I also believe in living a healthy and active
lifestyle. One of my favorite things to do is to visit the beach. Participating in outdoor
activities will help one feel good, enjoy a happier/longer life and in thus improve his/her
My caps are for customers who love to stand out! For patrons who enjoy the outdoors and
express themselves through art. (Skate, Surf, Snowboard, Hike, Swim, Run, Bike, Paint,
Sing, Rap, Dance, Write, Fashion, Travel and Etc.) This customer is also looking for that
perfect 5-Panel Cap which expresses their bright, unrestricted, creative and free-spirited
-What separates this brand of 5 panel caps from the brands that already exist?
A. My caps are all make in America, I use an American manufacturer. I use local shops
in California for all my printing, packaging, graphic design, and fabric needs. When it
comes to Ellie Hayes, everything is made and done in America.
B. Each cap I design has a meaning. I don’t just do what’s popular; instead I do what I
feel and live by my own rules. For example, “Red Crab” represents my father because
he grew up in New Orleans where they eat a lot of seafood. I can’t remember a holiday
without seafood; crab, crawfish, shrimp. Each cap has meaning to me; I will always
design caps by what’s important to me and not by what others feel is fashionable.
C. All my caps are bright and stand out. I don’t just rely on blacks and browns; I want
each cap to be noticed.
– How long has this brand been operating?
I launched our website on June 31st
6. Where can consumers purchase the brand? (Other than the Ellie Hayes website, I
know I first found out about this brand with karma loop)
– How were you able to get Karmaloop to sell your brand?
During the 1st
my website. They loved my caps and we were on their website the next month.
-What does the future hold for the Ellie Hayes brand?
I will have a beanie and T-Shirt out soon.
I have a new cap in production now and will have an end of Spring and Summer
collection coming out in May.
Being a new brand, I have been shown a lot of love and I am beyond thankful. My
number one goal is to get into Urban Outfitters and I think I am well on my way.
month of business, I sent Karmaloop an email and asked them to check out
GET MORE ELLIE HAYES HERE