For the first installment of The Lyst Index, a quarterly report that determines fashion’s most popular brand, Gucci has ranked number one. The list was created by Lyst and Business of Fashion, and the information is gathered by researching page views, engagement, intent rate and conversion. A fashion search engine analyst then works with Business of Fashion’s editorial studies to determine the hottest brands and products that are out.
Other brands that made the list are Balenciaga, Givenchy, Y-3, YEEZY, Fendi, Nike, and Prada.
Gucci also makes it mark on the list when it comes to products, with a total of four entries on the list of 10 “hottest” items. Included are the Gucci ‘blooms’ slide sandal, ‘GG’ logo belt, pussy bow ‘Crêpe de Chine’ dress and ‘Ace’ low-top embroidered sneaker. Completing the list are Saint Laurent’s ‘Opyum’ pumps, Chloé’s ‘Nile’ bag, Givenchy’s logo slides, Comme des Garçons PLAY’s low-top sneakers, Common Projects original ‘Achilles’ low-top sneaker and Diane Von Furstenberg ‘Serafina’ dress.